If you've been following my blog for a long time now, you probably know I rarely go to events (unless the the organizers drop the "food" bomb on me - then you know I'm 100% going) but when I was invited by Lazada to the first ever Stylecon, I couldn't say no.
Last Sept 10, bloggers, influencers, and industry insiders were treated to an informative and inspiring talk, which was the first ever STYLECON!
What I love about the event is that it brought together the brightest young names in the different fields of style, such as makeup, couture, styling, and modeling and the talks revolved around style and beauty in the age of social media and digital shopping (perfect really for any millennial like myself!)
Bea Constantino, one of the most celebrated fashion stylists in the country, shares how sometimes the most unexpected things turn out for the best, “Fashion was never my thing when I was young. But through the years, I fell in love with it. Inspiration comes from all over – from people to places and experiences. Surviving this industry is all about respecting those who came before you, learning relentlessly and finding your best self in the process.”
Seeing fashion accessories as an investment was also a highlight in the discussion. Patty Ang, designer for Andi Eigenmann’s Cannes scene-stealer dress, said; “Invest in good jewelry. It’s a great investment because it stands the test of time. You can even pass it on to your children. Quality pieces, be it jewelry or leather bags, are great ways to add a sense of class to your wardrobe without feeling the need to update constantly.”
As for online shopping? Haute Couture designer Sassa Jimenez gave the most practical tip: “Online shopping is great because you don’t have to decide (and spend) on the spot if you want to purchase an item. In fact, you can make a wish list when shopping online. Add the items in your cart. Sleep on it. Come back the following day and assess if you still want to push through with the purchase.”
An interesting topic during the discussion was the effect of social media on fashion trends and individual style. Most of the audience, comprised of bloggers and online influencers, realized that even the experts in individual fields were always on the lookout for inspiration from other people. In a truly social world, we inspire each other with our own unique style.
Nowadays social media is an avenue for people to express their passion for fashion through images, and maybe even live their passions as well. “I have to thank the internet because social media gave me my big break as a model,” was Kelsey Merritt’s sentiment on how her fame sky-rocketed due to Instagram. From her stylish clothes to gorgeous make-up, Kelsey’s Instagram account garnered enough traction that an NYC-based agency signed her as one of their models.
Bea Constantino, one of the most celebrated fashion stylists in the country, shares how sometimes the most unexpected things turn out for the best, “Fashion was never my thing when I was young. But through the years, I fell in love with it. Inspiration comes from all over – from people to places and experiences. Surviving this industry is all about respecting those who came before you, learning relentlessly and finding your best self in the process.”
Seeing fashion accessories as an investment was also a highlight in the discussion. Patty Ang, designer for Andi Eigenmann’s Cannes scene-stealer dress, said; “Invest in good jewelry. It’s a great investment because it stands the test of time. You can even pass it on to your children. Quality pieces, be it jewelry or leather bags, are great ways to add a sense of class to your wardrobe without feeling the need to update constantly.”
As for online shopping? Haute Couture designer Sassa Jimenez gave the most practical tip: “Online shopping is great because you don’t have to decide (and spend) on the spot if you want to purchase an item. In fact, you can make a wish list when shopping online. Add the items in your cart. Sleep on it. Come back the following day and assess if you still want to push through with the purchase.”
An interesting topic during the discussion was the effect of social media on fashion trends and individual style. Most of the audience, comprised of bloggers and online influencers, realized that even the experts in individual fields were always on the lookout for inspiration from other people. In a truly social world, we inspire each other with our own unique style.
Nowadays social media is an avenue for people to express their passion for fashion through images, and maybe even live their passions as well. “I have to thank the internet because social media gave me my big break as a model,” was Kelsey Merritt’s sentiment on how her fame sky-rocketed due to Instagram. From her stylish clothes to gorgeous make-up, Kelsey’s Instagram account garnered enough traction that an NYC-based agency signed her as one of their models.
The roundtable discussion was followed by a makeup tutorial sponsored by L'Oréal. Angela Yeo, celebrity make-up artist and owner of beautylista.com, showed the audience how to achieve an easy “office chic” look – an everyday dilemma faced by majority of working women. The tutorial was broadcasted through Facebook LIVE via Lazada’s account. As a vlogger, Angela stressed the importance of product reviews when shopping online.
The most important learning from STYLECON was best summed up by Bea Constantino, “Find your passion, always update yourself, and build your brand.”
The whole STYLECON felt more than just a blogging event but rather a convention wherein Lazada really proved that they care about their people - like bloggers like me. The panel discussion and tutorial was really inspiring and somehow, it brought back my love for the industry. It's safe to say Lazada believes in empowering people to find their passion from the comfort of their homes, be it in fashion, photography, make-up, or the arts. For more new and exciting finds, remember to visit www.lazada.com.ph! :)
22 NOTES
Awesome event! I also heard about the Lazada stylecon. It's just apt because they sell clothes online as well. I bought my workout clothes in Lazada. It's also a way to get a share from the Zalora market.
ReplyDeleteThat's very true! I haven't bought any clothes from Lazada but I do love their selection for women, especially the make up part. Haha!
DeleteSeems to be a very interesting event! Would love to be part of events like this too! Style and fashion has been a way of life and thanks to Lazada and other online shopping sites, getting the look is easier and hassle free..
ReplyDeleteIt is! I love shopping at Lazada, everything is stress free :)
DeleteOh cool! I kind of wish I was able to be part of Lazada's Stylecon but like you I'm usually MIA at events, good thing you were able to go. I haven't tried shoppping for clothes at Lazada though. I've only purchased beauty tools and stuff.
ReplyDeleteMica ❥ There's More To Mica
Yeah! I rarely like go to events but I thought this was interesting so I gave it a shot. Hope you get to go to events like these, they really are inspiring :) Anyways, I feel you! I've only purchased beauty tools and makeup too. Haven't tried buying clothes because I'm afraid I don't know my online size LOL
DeleteLazada has some great clothes that are affordable! Kudos for this blogging event. These people really inspire a lot. Angela Yao's makeup tutorial sounds helpful for every Filipina. Hopefully I can attend one if there will another :)
ReplyDeleteYup! There selection is good but their service is even great :)
DeleteGreat event! I love to hear the most unexpected things turn out for the best. I love unexpected and surpises. It looks like a great event with some inspiring speakers. I'm not familiar with Lazada, but it definitely sounds very nice.
ReplyDeleteYup! You can download their app and check them for yourself for hassle free shopping! ;)
DeleteIt's so great that you were invited to this event! It sounds like a fun event and the best part is, you learned a lot! I have shopped from Lazada once and the transaction was very smooth!
ReplyDeleteI did :) Glad you enjoyed it! I can't remember a time Lazada has disappointed me LOL
DeleteWow, i thought lazada is just an online shop but I was wrong. That's great that they are constantly innovating.this event is just in line with their network, given that majority of the site is more on fashion. On a side note, i agree with the feeling not coming to events..i can totally relate to that. Haha
ReplyDeleteThat is so true! I used to think they're a a online shopping service but they've proven that they really care for their customers and people. :)
DeleteThis is a good move by Lazada.
ReplyDeleteI wish they will launched soon here in Cebu too.
I believe events like this is a great time for bloggers to improve their crafts especially in that chosen niche.
www.truebluecebuano.wordpress.com
Yes!! I hope so :) They're slowly expanding. I saw they've launched their "BOX OF JOY" around the Ph. :)
DeleteThis is a wonderful event. Something that I would love to participate in if they have another one in the future. I think I will enjoy this kind of gathering. :) I'm hapy for you that you got to join this.
ReplyDeleteThank you po! :) It really was. Lazada not only cares about their brand but their people as well and it's really good :)
DeleteThe event looks good and fun. It's good you had fun and learned a lot during the event. Good thing Lazada is also branding their shop to cater fashion. This will really help us have more choices when doing shopping.
ReplyDeleteYES!! :) The whole forum was inspiring tbh :)
DeleteI never thought Lazada will have something related to fashion. I saw them as more of a tech/home & living online store. Well, things are getting more diverse lately and I think I may want to read more about this sooner or later. :)
ReplyDeleteYes! They're health, beauty and fashion are my favorite tabs when it comes to shopping hehe :)
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