Madrid Fusion Manila 2015: One of the world’s biggest culinary affair to be held at SM
The Philippines
and Spain share a deep and colorful history and what better way to celebrate these
two cultures than through their vibrant and intertwined culinary traditions.
This April, the world’s most anticipated epicurean event will celebrate the two
countries ’300 years’ worth of shared connection through food in one global
event where the world’s top chefs showcase culinary innovations and
cutting-edge techniques, ingredients and recipes taking food and dining to the
next level. If one wants to see the “future of food,” this is the place to be
in.
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SMX as official venue partner of Madrid Fusion Manila
2015 (L-R): Philippine Association of Convention/Exhibition Organizers
and Suppliers, Inc. (PACEOS) Chairperson Marisa Nallana; Mielle Esteban of Arum
Estratigias Internacionalización; DOT director of market development and Madrid
Fusion Manila project director Verna Covar-Buensuceso; SMX general manager
Dexter Deyto and SM Supermalls SVP marketing Jonjon San Agustin.
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SM as the official partner of Madrid Fusion
Manila 2015
SM plays host to
this historic affair and welcomes Madrid Fusion as it comes to Asia for the
first time and puts Manila at the heart of culinary interest worldwide. Madrid Fusion Manila 2015 happening on April
24 to 26 at the SMX Convention Center in Pasay City highlights the Philippines
as an haute cuisine destination in Asia. And a Welcome Night at the scenic SM By the Bay for the official
delegates are sure to put everyone in a good mood during the first day of the
congress on April 24 where this time, it’s all about the best of Philippine
food, art, and culture.
“SM is proud to
be the venue of the historic Madrid Fusion Manila. We believe that one of the
Philippines’ best-kept secrets is our rich culinary heritage,” expressed Steven
Tan, SM Supermalls senior vice-president. “We also want to bring the excitement
of Madrid Fusion, particularly Spain’s strong influence in our food and
culture, to our mall-goers by taking these culinary festivities to our malls.”
To help create national awareness for this cultural milestone, the official
Madrid Fusion Manila 2015 TV commercial is being aired in all SM Cinemas
nationwide.
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Madrid Fusion Manila 2015 partners with SM Supermalls (L-R): SMX general manager Dexter Deyto; SM Mall of Asia AVP
operations Perkin So; SM Mart Inc. SVP marketing communications group Millie
Dizon; SM Supermalls president Annie Garcia; Chef Margarita Fores; DOT director
of market development and Madrid Fusion Manila project director Verna
Covar-Buensuceso; Mielle Esteban of Arum Estratigias Internacionalización and
SM Supermalls SVP marketing Jonjon San Agustin.
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Michelin-starred chefs to gather at SMX
Set to captivate
Manila with their culinary virtuoso are Spain and Asia’s legendary chefs Andoni
Luis Aduriz, Elena Arzak, Quique Dacosta, Ramón Freixa, Francis Paniego, Paco
Roncero, Mario Sandoval, Paco Torreblanca, André Chiang, and Alvin Leung.
Presenting the Philippines’ own diverse and imaginative epicurean traditions are
chefs Fernando Aracama, Margarita Forés, J Gamboa, José Luis “Chele"
Gonzalez, Pepe Lopez, Rob Pengson, Bruce Ricketts, Myrna Dizon, Claude Tayag,
and Juan Carlos de Terry. Taking centerstage at the congress will be this
exciting encounter between Spain’s legendary Michelin-starred chefs and the
Philippines’ very own culinary stars. A trade exhibition will focus on the
finest Spanish and Filipino products from Spanish wines and cheeses, to the
Philippines’ world-class exports such as rice, cacao, coffee, mango, coconut,
and liquors.
Gourmet weekend market
A feast of
everything delectably Filipino-Spanish shall delight foodies at the Gourmet
Weekend Market from April 24 to 26 at SM Mall of Asia. A premium selection of cheese,
tapas, wine, ingredients, local finds and special bundles shall be made
available in partnership with SM Markets (SM Supermarket and Hypermarket).
Spanish food specials
New food concepts
that reflect culinary innovation and technique will be available only this April
at select SM Mall of Asia restaurants where special dishes with Spanish
influence or cooked with the finest local produce, ingredients and flavors are
sure to bring out your inner foodie. Savory goodness awaits mall-goers of SM
Aura Premier which shall host its own Spanish-themed fiesta with music,
dancing, food and drinks on April 26 at the Sky Park lawn. While on April 24 to
26, irresistible dining deals await all food lovers at SM Megamall’s flagship
and first-in-the-country dining destinations and the newly-opened Mega Food
Hall.
For the complete
schedule of events at SM malls, visit SM Supermalls on Facebook or
@smsupermalls on Instagram. For more information on how to register for Madrid
Fusion Manila 2015, visit www.madridfusionmanila.com.
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